More than revenue or stock prices, the philosophy of a company determines its fate. According to this notion, the top management of one of the biggest and most successful producers of chemical foams in Europe decided it was time to prepare their enterprise for the future before it begins. In a phase of economic growth, these thoughtful leaders asked themselves how they could invest sustainably instead of producing fast profit. Phi360 and the Budapest based Spark Institute helped them to define strategies for a user-centered, foresighted portfolio and modern, ecological production processes. In a four month program with CEOs and others, we embark on a development journey starting from Design Thinking over sustainable innovation and platform design to cultural change 4.0.